Life Lessons from the Weight Watchers Re-branding Experience.
Since September 2018, Weight Watchers, the diet company which was established in 1963, has been on a re-branding jaunt. However, despite the intended marketing and advertising boost that was hoped, its name change from Weight Watchers to WW was met with a 10% drop in membership in the first quarter of 2019 – usually its busiest time of year post-December holiday season and New Year. To add insult to injury, over the first few months of 2019 their share value dropped 35% (MSN